The Gorillaz released Plastic Beach nearly five years after their mega-hit Demon Days hit the shelves. The two albums offer slightly different stylistic sounds from the band, but overall are very similar and would appeal to the same audience. So, how do the releases compare? Let's consult the graph below...
Figure 1. Search Volume Index versus Time. Data provided by Google(c) Trends with a search term of Gorillaz.From the graph, note that the maximum search volume index for Plastic Beach is nearly 3/5 of what it was for Demon Days. Thus, the trend suggests that there could exist a decrease in the popularity of either the album or the Gorillaz in general. Before we jump off the bridge here, several distinctions need to be made. First, the decline could be representative of other factors including listeners using streaming services like Pandora and Last.fm. Second, Plastic Beach has only been available for two months, therefore a second boom could occur a little after the release date. However, the previous pulse suggests that the peak has passed.
Overall, I would say it is a successful album. Unfortunately, the time between releases, lack of tours, and artists occupied with side projects may have thinned out those who are interested in the Gorillaz. But hey, they are still super stars, maybe not mega-stars like Lady Gaga... look for tomorrow's post on her.
Enjoy a nice stop motion video from Plastic Beach for "Some Kind of Nature".
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